PMF for B2B vs B2C: what changes in the report

Same pipeline. Different defaults for what we push to the front.

How we use market type

When you give us team size, funding, goal, or market type (B2B, B2C, etc.), we feed that into the synthesis step. We don't change the evidence. We change which distribution patterns we emphasize and how we phrase blockers and next actions.

B2B

We prefer Sales-Led, PLG when the buyer is the user. We stress ICP, deal size, sales cycle in blockers and unknowns. We avoid recommending "run paid social" as the first step unless the evidence supports it. Firmographics and conversion matter more in the narrative.

B2C

We consider Viral/Referral, Paid Acquisition, PLG. We stress demographics, virality, time-to-value. Small wins can include community or paid tests. Social proof and loop readiness get more weight.

Same evidence, different emphasis

The crawl and enrichment are the same. The five components (Brand, Product, Pricing, Market, Distribution) are the same. The synthesis step uses your context to tailor the verdict, one thing this week, and the way we describe blockers. So the report reads right for your model. How we analyze your site and distribution readiness go deeper.