Blog
Product-market fit, startup growth, and diagnostics.
PMFKit v1.8: CMO-First Report and Role-Specific Views
v1.8 adds a CMO-first report, role views (CMO, COO, BD), SPA-friendly intern, and routing/UI fixes. One document a CMO can present. Same evidence, better structure.
PMFKit v1.7: From One-Off Diagnostics to Strategic PMF Tracking
We shipped v1.7 after a 2-week sprint. 156 files changed, 16,787 lines added, 10 database migrations. Multi-project dashboard, historical tracking, 75% faster performance.
How to read your PMFKit report
A guided tour of Report 1 (Discoveries), Report 2 (Context), and Report 3 (Strategies). Understand stage, verdict, evidence, and next actions.
When to use Continue vs Pause vs Kill
What each verdict means, when the analysis recommends each, and how to interpret the reasoning for your stage and distribution readiness.
PMF health check in 5 minutes
Run a quick PMF diagnostic from your website URL. What you get, how long it takes, and what to do with the results.
First PMF diagnosis before you hire a consultant
Get a distribution and positioning read before spending on advisors. Know where you stand and what to do next.
What is Distribution Readiness Level (DRL)?
DRL is a 0–3 score that measures how ready your product is for scalable distribution. What each level means and how we calculate it.
Evidence-based PMF review vs consultant: what's the difference?
Consultants give opinions; PMFKit shows evidence. How we tag every claim Verified, Likely, or Unknown—and why that matters before you hire.
When to run a PMF check (and when not to)
Run a PMF check before a board meeting, before hiring GTM, after a pivot, or before scaling spend. When it helps and when it doesn't.
How PMFKit analyzes your site (no black box)
We crawl your site, enrich with external data, then run component analyses and synthesis. The pipeline in plain language.
Idea validation vs early traction vs product-market fit
The five stages we use: Idea Validation, Early Traction, PMF, Scaling, Growth. What each means and how we assign your stage from evidence.
What to fix before scaling distribution
Before you scale paid or content, fix positioning, pricing clarity, and brand searchability. A short checklist from real reports.
Verified, Likely, Unknown: how PMFKit labels every claim
Every claim in your report is tagged. What that means and why we don't hide uncertainty.
Why we give you one thing to do this week
PMFKit gives you a single, specific next action. Why we limit it to one thing and how we pick it.
PMF for B2B vs B2C: what changes in the report
We tailor advice to B2B or B2C when you tell us. How distribution patterns and recommendations differ.
PMFKit glossary: stage, DRL, verdict, and report terms
Definitions for PMF stage, DRL, Continue/Pause/Kill, Verified/Likely/Unknown, and other terms we use in your report.