When to run a PMF check (and when not to)

We don't say run this every week. We say run it when the decision is expensive.

Good triggers

Before a board or investor update. You need a shared read on stage and distribution. One report, one language. Run it a few days before so you can absorb it and frame the conversation.

Before hiring your first GTM. Know what you're handing off. What's working, what's blocked, what's unknown. The report gives you a baseline so you can brief the hire and set expectations.

After a pivot. You changed the product or the audience. Run the check to see how the new story lands. Stage, verdict, and DRL will reflect the new positioning.

Before scaling paid or content. If you're about to pour budget into a channel, check that the base is solid. Weak brand searchability or unclear pricing will burn money. What to fix before scaling distribution spells that out.

When you're stuck on "what's next." You have traction but no clear plan. The report gives you stage, verdict, one thing this week, and blockers. Use it to unstick the conversation.

When it's less useful

No public site. Pure stealth. We need something to crawl. If you're not ready to show the product, we can't read it.

You need a full strategy workshop. We give you a read and a next step. We don't run a two-day offsite or build a GTM plan with you. For that, hire someone.

What you get in 5–10 minutes

Stage. Verdict (Continue / Pause / Kill). DRL and factors. One thing to do this week. Blockers and unknowns. You can stop after Report 1 or go to Report 2 and 3 for context and strategies. PMF health check in 5 minutes and how to read your report fill in the details.