PMFKit
For engineers and contributors. User-facing documentation lives at /docs.

Example 1 — Early-stage B2B SaaS

Startup URL: (anonymized) — B2B SaaS, early traction.

Diagnosis

FieldValue
StageEarly Traction
Primary RiskWeak brand searchability; unclear ICP on homepage.
Blockers1) Brand search ranking limits discoverability. 2) Value prop targets "teams" instead of a narrow segment. 3) No visible pricing or qualification path.
One Thing This WeekNarrow homepage ICP from "AI teams" to one specific segment (e.g. "YC AI SaaS founders, pre-seed") and add a single clear headline that speaks only to them.
Confidence62%
Public extractEarly Traction. Confidence 62%. Primary risk: weak brand searchability and unclear ICP. This week: narrow homepage ICP from "AI teams" to one specific segment and add a single clear headline. Recommended pattern: content-led + PLG.