Example 3 — Pre-revenue / validation
Startup URL: (anonymized) — Pre-revenue, idea validation stage.
Diagnosis
| Field | Value |
|---|---|
| Stage | Idea Validation |
| Primary Risk | No evidence of who the customer is or what they pay for; positioning is broad. |
| Blockers | 1) Target market described in broad terms. 2) No pricing or packaging. 3) Distribution hooks absent. |
| One Thing This Week | Run 5 discovery calls with a single segment (e.g. "pre-seed founders who already use X") and document one concrete job-to-be-done and willingness to pay. |
| Confidence | 48% |
| Public extract | Idea Validation. Confidence 48%. Primary risk: no evidence of who the customer is or what they pay for. This week: run 5 discovery calls with one narrow segment and document one job-to-be-done and willingness to pay. Recommended pattern: not determined. |