Example 2 — PLG / content-led
Startup URL: (anonymized) — Product-led growth, content and SEO signals.
Diagnosis
| Field | Value |
|---|---|
| Stage | Product-Market Fit |
| Primary Risk | DRL 2 but fragile; one channel dominates, no clear second channel. |
| Blockers | 1) Over-reliance on organic search. 2) Activation path not clearly surfaced. 3) Social proof present but not tied to outcomes. |
| One Thing This Week | Add one in-app or email activation step that measures time-to-value and document the baseline. |
| Confidence | 71% |
| Public extract | Product-Market Fit. Confidence 71%. Primary risk: DRL 2 but fragile, one channel dominates. This week: add one activation step that measures time-to-value and document the baseline. Recommended pattern: PLG + content. |