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PMFKit v1.9: MVP + Distribution

Release: February 2026
Version: 1.9.x
Status: In progress


Executive Summary

v1.9 is the MVP + distribution release. We're sharpening the product to one clear promise — enter a URL, get one evidence-backed PMF report — and aligning every piece of copy and UI so there are no broken promises. Then we're taking that story to early-stage founders through community, Product Hunt, and content.

What we're doing:

  • One report by default: The result page leads with Summary, Distribution, Product, Enrichment, and Evidence. Benchmarks and Strategic Plan live under a single "Deeper insights" section so the first read is one coherent report.
  • Copy that matches behavior: We require sign-in to run an analysis. So we removed "No signup required" and now say: "Sign in to run your first analysis. 5 free per month." Same message everywhere: landing, blog, social, FAQs.
  • Free tier clarity: 5 analyses per month for the free plan. One number, one source of truth (lib/billing/plan.ts), reflected in all channels.
  • Optional MVP levers: Discovery can be capped at 5 pages via MAX_PAGES env for faster runs. Production can set ENABLE_EXTERNAL_ENRICHMENT=false to reduce dependency on external APIs; the report still runs from page evidence.
  • Distribution plan: Phase 1 (community + build in public), Phase 2 (Product Hunt when stable), Phase 3 (content + partnerships). One primary metric: analyses per visitor (or conversion to run).

What didn't change:

  • Core pipeline: crawl, five components, synthesis, stage and DRL.
  • CMO-first report and role views still available.
  • CDO remains off unless explicitly enabled. No new analysis modes.

Why v1.9

We had a strong product (v1.8) but two gaps: (1) copy promised "no signup for first analysis" while the app required sign-in; (2) the result page offered a lot at once (Report 1, 2, 3, multiple nav items). For an MVP we want one clear report and one clear message. v1.9 fixes both and documents the distribution plan so we can learn from real usage.


Try It

Sign in, enter a product URL, and run an analysis. You get one report by default — Summary through Evidence — with "Deeper insights" for benchmarks and strategic plan. Export (PDF/JSON) when on a plan that supports it.

Free tier: 5 analyses/month, unlimited projects. Sign in to run your first analysis.

Production URL: https://pmfer.vercel.app


Summary

v1.9 delivers one report by default, copy aligned with behavior (sign in, 5 free/month), and a documented distribution plan. Same pipeline, clearer product and message.

Status: In progress
Date: February 2026